25 years ago when my mom was pregnant with me she was told to get a diaper bag.

Back in 1997, diaper bags were truly daggy so my mom decided to keep using her "little black handbag" instead.

After not very long, she realised that although this option was "stylish" it made organizing all of the things she had to carry for her new baby very difficult.

She was on maternity leave from her job as a fashion buyer at the time and so she thought: "why not design my own diaper bag?"

A new generation of diaper bags was born!

Growing up OiOi was always part of my life. I would walk to the office after-school, come along to photoshoots and even use the fabric samples to make little outfits for my teddy-bears!

I never thought I would end up running the business with mom (and niether did she!) but in 2020 I decided to give it a go.

Mom & I continue to fully own and operate OiOi from our warehouse in Melbourne, Australia.

We are on a mission to empower parents to get out & about with their little ones.

Now, we don't only design Australia's largest range of diaper bags, but we have expanded our range to include stroller accessories, travel change mats and an insulated lunch bag range!