Our designs are all thoughtfully designed to give you the support you need when out and about with your baby. As a busy parent you will know just how important it is that your baby essentials don’t just look good, but also make it easier when you’re out on the town with your little ones. If you’ve been desperately searching for a solution to stop you rummaging through your backpack in search of your little ones’ bottle, we’ve got you covered.

29 years ago our founder Lisa set out to design a diaper bag with the perfect balance of function and fashion. Since then, we've tested, tweaked and refined our range to bring you these award-winning designs time and time again. There's a reason hundreds of thousands of parents around the world love our diaper bags.

OiOi’s essential travel items for babies are designed for optimal functionality when on-the-go with your baby. We provide fast shipping throughout the US and beyond, with free US shipping on orders over $99.

Our designer baby bags are perfect for the park, playground & beyond

Our award winning mom bags are the most elegant and functional to get around with your baby. Voted “Best Nappy Bag Australia 2026” in the people’s choice Tell Me Baby awards, these designs feature everything you need to ensure a smooth and enjoyable time in the town with your little bundle.

Our designs come with awesome features including:

• Adjustable padded straps for carrying comfort
• Clips for attaching to the stroller
• Made with optimal, highly durable premium vegan leather
• Multiple pockets for easy access and organization
• Plenty of space for carrying your baby’s goods & your essentials
• Laptop space

What’s more, when you buy one of our cute baby bags you will be thrilled to receive a host of added accessories like a wet purses microfiber changing pads, insulated bottle holders and more. Our bags truly are the most comfortable, elegant and functional ways to head down to play or take care of errands when with your little one – Parents across the world agree.

If you need a hand selecting the perfect diaper bag for you and your family, check out our comprehensive diaper bag buying guide for a helping hand.

Our adorable essential baby travel items

While OiOi is renowned for our designer travel bags, we too create a collection of clothing and added essentials that make for the ultimate baby repertoire.

Our collection includes:

• Stroller Organizers: This is perfect for moms who understand the struggles of shopping with the stroller in hand. Place everything you need right in front of your eyes and your fingertips, ensuring that you have a convenient carry bag attached to the handles and ready to be used when perusing the shops with your little tyke.
• Stroller Liners: We know that strollers can go from looking brand new to a secondhand find from the mid-80s in no time. Therefore, we have created a collection of stroller liners containing easy clean seat liners that can be easily machine washed or wiped down. What’s more, the liners contain a reversible design to adapt to different climates, a padded head support for extra comfort as well as generous length to fully accommodate your baby.
• Changing Pad Clutches: Changing pad clutches make it easy for you to change your little one on the go. OiOi’s changing pad clutch collection comes in a range of vibrant, elegant designs that can be easily integrated with your personal style. What’s more, we feature a host of unisex designs making the perfect baby shower gift.
• Insulated Lunch Bags: Our insulated lunch bag range is perfect for busy parents, professionals and families – if you’re looking to keep snacks at the perfect temperature all day long our insulated lunch bags are the ultimate solution.

If you’re looking for the perfect baby carry bag or travel essentials, OiOi is your designer parent provider.